Looking Forward

Today we hosted Brunch at the Marketplace & Company downtown Mitchell, NE.  It has been a while since we have opened the doors on Sunday.  It is hard to build a brand. My vision has changed a lot since opening the Market.  I wanted to create different food based companies under one roof.  A coffee house, granola shop & Bakery, food shop & gifts and Italian Cuisine Restaurant.   Originally it was to have small start ups to work with us.  Really prefer not to do this now.

We found out how to adapt and to correct things that were not working.  I had to hire a day manager and both times this did not go well.  So now I hire staff at hourly wage and I manage it the way that I want.

Our goal is to create a special food experience while growing our catering.  Today the Market is ran solely by our family.  When developing the entrees I researched regions of Italy and developed the menu to reflect the unique foods of each region.  Adding the Wine Shop along with our other shops makes visiting the Market really special.

We celebrate Mitchell, Nebraska thru the art and the tribute back to the Sugar Beet Growers of Western Nebraska as Well Easter Wyoming who helped build the communities they were part of.  The walls of of our 97 plus old building have been painted out to reflect old block barn walls that would have been part of the landscape

The walls house art of youth taking the beets out of the fields, my fathers family who farmed and worked the beets as kids, and my own husband who has been part of the beet industry all his working life.  a mural of two men hand tossing beets in the back of  an old truck welcomes guest to a simple relaxing time.  Our goal is exceed our guests expectations when they walk thru the doors.   We will continue to change.  children-holding-sugar-beets-on-a-hall-co-farm-700x563

We are built on love of one another and love of God who has provided for us.

ANOTHER YEAR GONE

Fifty Four glorious years!  Happy New Year 2020!  As we reflect on the past 12 months I am reminded to be present into today!  I care about what was accomplished in 2019 however, I care about today and what God has planed for me.  I want to celebrate the past with thanks and be glad that I get to be in the year 2020!

What today holds for me is special.  My husband woke me with a cup of coffee as he has done for the past 37 years.  I love my mornings with my best friend.  He is my anchor, my joy and my dearest friend.  No matter what is going on in the world I get to love him.

I get to know my little grandman who has my heart!  He is growing so fast.  Then there are our children.  Haylie is growing into a wonderful business minded woman and Kelsey she is just changing faster than I can keep up.  What a wonderful time to just be happy in the gifts.  God has provided me with more then new years, he has given me a life I could not even imagine.  Thank You Heavenly Father and Happy New Years! 48398478_2579818405369603_5696541705960947712_n

SERVED WITH A SMILE & ACCENT

It is obvious how unique we are and yet how very similar we are.  I had the pleasure to go to a new restaurant in Cheyenne, Wyoming called Naples that serves Italian food.

As we entered the 100 year old building I could tell we were entering a special place.  The building has been well preserved over time and it showed its age nicely with white linen table clothes and napkins we were ushered to a table.  The well-dressed waiter filled our glasses with water as if to say “welcome let us refresh you!”  He gave us menus and we started looking it over.  Our menu was similar to theirs.  Our price points much more affordable.

Italy and regions of Italy food really varies.  I look the create food that celebrates different regions.  I like to try new dishes.  At our restaurant Pesto we do an evening special along with our full menu.  I started doing this a month ago and I am so glad I did.  I am finding my chops!  It allows me to explore more of what I love and to share this with our guest.  I met the owner and his team came from New York City.  All of these folks expressed their boredom with the great city of Cheyenne, Wyoming.  To us it is a day trip to visit Cheyenne and love our shopping and food experience.

They all spoke of missing the city and the hustle and bustle.  Coming to Cheyenne is a day away from my world of work and stress of running my own company and working full time.  A day away always helps to have someone else serve me with a smile and today accents.

I Miss Cheyenne today as I think of the fun day I had there.

 

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Photo by Rene Asmussen on Pexels.com

 

Warming Up Winter Decorating

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I love Christmas!  Most because it makes me like all the snow we are stuck with.  Living in Nebraska.  When I think of the snow I think of pine trees the beauty of all kind of pines.  Bringing this into the home makes me happy because it makes me closer to nature.  I love to use cream and whites with blue, metals & natural woods with jute

Antique glass jars, coffee tins, greenery snow flakes and sparkly lights.  baskets filled with white coffee mugs- throws. long baskets filled with soft colored floral’s, greenery and pinecones antique skates along with buckets with pines.

I love to dress my table with a ton of white dishes, milk glass and antique wine goblets.    Keep those little trees out and use some white sparkly lights to make your home warm.  pile on the rugs to warm the floors to make home warm and inviting in January.  celebrate whimsy with snow men.  create a hot cocoa bar and what is fun is that they create marsh mellows that look like snowmen.

My quest to love Winter!  Check out Clove Sage Antiques & Gifts for some ideas as well on Facebook

 

 

 

 

Embracing Winter

As I get older my body does not always appreciate God’s Winter. Yet I came into this world in a January snow storm! So instead of loathing this season I am embarking on a new quest to love Winter!

When I was young we could not wait to go sledding! All my siblings would get excited to hit the hill to sled! It was the best time! We would come back with soaked feet by a the end of the day! But we loved it! Building snowmen was always a blast too!

Something happens when you grow up! We loose the magic and enthusiasm for things that were fun! God help me see the beauty in your gift of nature called Winter! Thanks!

I am NOT Joanna Gaines- But I am Mindy Petersen!

As I write this I am compelled to remind myself that life changes and life stays the same!  It is December and my mind races to other places- To Joanna Gaines and her success of her Magnolia Market to my struggle to grow my vision of Marketplace & Company.  I don’t have people swooping into shop the Marketplace and I sure don’t have a city that cares that I am there like Waco Texas! By the way I am a huge Fan of Joanna Gaines. I adore what they have created.   As well the cute little city of Mitchell, Nebraska!

I believe in revival!  Once a sugar beet factory produced sugar and the downtown was filled with stores from clothing to lumber now the downtown of Mitchell, Nebraska looks sad and run down!  Why did I choose Mitchell, Nebraska to open our business?

  1.  Cheaper rent to grow slow & steady
  2.  Square footage to create a fun business experience
  3. Room to expansion future business development

As I look at the reasons why they were sound business decisions.  The market has changed a lot over the past 19 months.  We are still finding our place in a community that is special.  We were so hopeful that the US National Balloon Races would help us this past summer.  August was terrible not as bad a July but quite bad.

We saw sales drop as kids were out for summer and a negative business environment with festivals taking sales away from small downtown businesses like ours.  When you are building your brand it is tough.  Very tough!  However you learn from your mistakes.  we need to work with the folks who are promoting the festivals to entrust that they remember their downtown businesses.  Festivals are to help not hinder. Sometimes the downtown business sectors get over looked.  We can change this.

I adapted and work hard on our online social media.  to create a destination marketing experience it meant looking at what I needed to change- location looked terrible inside had no energy- my nephew is an artist and he and his amazing wife painted out and mural painted the entire interior.  The vision of what I wanted is forming.  We worked hard to add liquor license along with better flow of the store set up.  We continue to challenge the consumer to come back for an amazing day trip to the market or back for dinner at our Italian Restaurant Pesto

One step at a time and focusing on what we are doing does create brand!  I am so thankful for companies that support my business by doing business with us.  When we make a mistake we say sorry and we grow from our errors.  Small businesses help grow communities and they are the unsung hero’s who risk lively hood to open a plumbing shop,  a carpenter shop, a gift shop!  All these types of businesses help strengthen tax base to create new streets, parks and build old into new.

The Gaines saw something old and thought we can turn that into something new. They saw that they could do something to better their community.   I too believe in Mitchell, Nebraska like the Gaines believe in Waco TX

Come see us in Mitchell, Nebraska we are small but we are unique!  We do have the Oregon & Mormon Trails-  We offer great decor, great coffee and amazing friendship to offer!

Mindy Petersen – Marketplace & Company –

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