This is available now on my shop
Today we hosted Brunch at the Marketplace & Company downtown Mitchell, NE. It has been a while since we have opened the doors on Sunday. It is hard to build a brand. My vision has changed a lot since opening the Market. I wanted to create different food based companies under one roof. A coffee house, granola shop & Bakery, food shop & gifts and Italian Cuisine Restaurant. Originally it was to have small start ups to work with us. Really prefer not to do this now.
We found out how to adapt and to correct things that were not working. I had to hire a day manager and both times this did not go well. So now I hire staff at hourly wage and I manage it the way that I want.
Our goal is to create a special food experience while growing our catering. Today the Market is ran solely by our family. When developing the entrees I researched regions of Italy and developed the menu to reflect the unique foods of each region. Adding the Wine Shop along with our other shops makes visiting the Market really special.
We celebrate Mitchell, Nebraska thru the art and the tribute back to the Sugar Beet Growers of Western Nebraska as Well Easter Wyoming who helped build the communities they were part of. The walls of of our 97 plus old building have been painted out to reflect old block barn walls that would have been part of the landscape
The walls house art of youth taking the beets out of the fields, my fathers family who farmed and worked the beets as kids, and my own husband who has been part of the beet industry all his working life. a mural of two men hand tossing beets in the back of an old truck welcomes guest to a simple relaxing time. Our goal is exceed our guests expectations when they walk thru the doors. We will continue to change.
We are built on love of one another and love of God who has provided for us.
Fifty Four glorious years! Happy New Year 2020! As we reflect on the past 12 months I am reminded to be present into today! I care about what was accomplished in 2019 however, I care about today and what God has planed for me. I want to celebrate the past with thanks and be glad that I get to be in the year 2020!
What today holds for me is special. My husband woke me with a cup of coffee as he has done for the past 37 years. I love my mornings with my best friend. He is my anchor, my joy and my dearest friend. No matter what is going on in the world I get to love him.
I get to know my little grandman who has my heart! He is growing so fast. Then there are our children. Haylie is growing into a wonderful business minded woman and Kelsey she is just changing faster than I can keep up. What a wonderful time to just be happy in the gifts. God has provided me with more then new years, he has given me a life I could not even imagine. Thank You Heavenly Father and Happy New Years!
It is obvious how unique we are and yet how very similar we are. I had the pleasure to go to a new restaurant in Cheyenne, Wyoming called Naples that serves Italian food.
As we entered the 100 year old building I could tell we were entering a special place. The building has been well preserved over time and it showed its age nicely with white linen table clothes and napkins we were ushered to a table. The well-dressed waiter filled our glasses with water as if to say “welcome let us refresh you!” He gave us menus and we started looking it over. Our menu was similar to theirs. Our price points much more affordable.
Italy and regions of Italy food really varies. I look the create food that celebrates different regions. I like to try new dishes. At our restaurant Pesto we do an evening special along with our full menu. I started doing this a month ago and I am so glad I did. I am finding my chops! It allows me to explore more of what I love and to share this with our guest. I met the owner and his team came from New York City. All of these folks expressed their boredom with the great city of Cheyenne, Wyoming. To us it is a day trip to visit Cheyenne and love our shopping and food experience.
They all spoke of missing the city and the hustle and bustle. Coming to Cheyenne is a day away from my world of work and stress of running my own company and working full time. A day away always helps to have someone else serve me with a smile and today accents.
I Miss Cheyenne today as I think of the fun day I had there.
I love Christmas! Most because it makes me like all the snow we are stuck with. Living in Nebraska. When I think of the snow I think of pine trees the beauty of all kind of pines. Bringing this into the home makes me happy because it makes me closer to nature. I love to use cream and whites with blue, metals & natural woods with jute
Antique glass jars, coffee tins, greenery snow flakes and sparkly lights. baskets filled with white coffee mugs- throws. long baskets filled with soft colored floral’s, greenery and pinecones antique skates along with buckets with pines.
I love to dress my table with a ton of white dishes, milk glass and antique wine goblets. Keep those little trees out and use some white sparkly lights to make your home warm. pile on the rugs to warm the floors to make home warm and inviting in January. celebrate whimsy with snow men. create a hot cocoa bar and what is fun is that they create marsh mellows that look like snowmen.
My quest to love Winter! Check out Clove Sage Antiques & Gifts for some ideas as well on Facebook
As I get older my body does not always appreciate God’s Winter. Yet I came into this world in a January snow storm! So instead of loathing this season I am embarking on a new quest to love Winter!
When I was young we could not wait to go sledding! All my siblings would get excited to hit the hill to sled! It was the best time! We would come back with soaked feet by a the end of the day! But we loved it! Building snowmen was always a blast too!
Something happens when you grow up! We loose the magic and enthusiasm for things that were fun! God help me see the beauty in your gift of nature called Winter! Thanks!
As I write this I am compelled to remind myself that life changes and life stays the same! It is December and my mind races to other places- To Joanna Gaines and her success of her Magnolia Market to my struggle to grow my vision of Marketplace & Company. I don’t have people swooping into shop the Marketplace and I sure don’t have a city that cares that I am there like Waco Texas! By the way I am a huge Fan of Joanna Gaines. I adore what they have created. As well the cute little city of Mitchell, Nebraska!
I believe in revival! Once a sugar beet factory produced sugar and the downtown was filled with stores from clothing to lumber now the downtown of Mitchell, Nebraska looks sad and run down! Why did I choose Mitchell, Nebraska to open our business?
- Cheaper rent to grow slow & steady
- Square footage to create a fun business experience
- Room to expansion future business development
As I look at the reasons why they were sound business decisions. The market has changed a lot over the past 19 months. We are still finding our place in a community that is special. We were so hopeful that the US National Balloon Races would help us this past summer. August was terrible not as bad a July but quite bad.
We saw sales drop as kids were out for summer and a negative business environment with festivals taking sales away from small downtown businesses like ours. When you are building your brand it is tough. Very tough! However you learn from your mistakes. we need to work with the folks who are promoting the festivals to entrust that they remember their downtown businesses. Festivals are to help not hinder. Sometimes the downtown business sectors get over looked. We can change this.
I adapted and work hard on our online social media. to create a destination marketing experience it meant looking at what I needed to change- location looked terrible inside had no energy- my nephew is an artist and he and his amazing wife painted out and mural painted the entire interior. The vision of what I wanted is forming. We worked hard to add liquor license along with better flow of the store set up. We continue to challenge the consumer to come back for an amazing day trip to the market or back for dinner at our Italian Restaurant Pesto
One step at a time and focusing on what we are doing does create brand! I am so thankful for companies that support my business by doing business with us. When we make a mistake we say sorry and we grow from our errors. Small businesses help grow communities and they are the unsung hero’s who risk lively hood to open a plumbing shop, a carpenter shop, a gift shop! All these types of businesses help strengthen tax base to create new streets, parks and build old into new.
The Gaines saw something old and thought we can turn that into something new. They saw that they could do something to better their community. I too believe in Mitchell, Nebraska like the Gaines believe in Waco TX
Come see us in Mitchell, Nebraska we are small but we are unique! We do have the Oregon & Mormon Trails- We offer great decor, great coffee and amazing friendship to offer!
Mindy Petersen – Marketplace & Company –
As Christmas comes to an end at the Petersen’s. We are so blessed to be part of this family. I am so thankful that God made me part of this family. We have a new generation that I am trying to share our traditions with. Christmas morning the early wake up to our two year old grandson running his new car across the floors. Giggling.
We have been creating Christmas mornings 37 years. It is a combination of my husbands family of gifts on Christmas Eve. They can open one gift. we nosh on dips, crackers, & homemade broccoli soup. Christmas morning is always fun because we end up in the kitchen as a family cooking Brunch then we sat down eat and then we unwind- around 3 PM I put the spiraled ham prep the potatoes that I par boil then slice into rounds, create an amazing cheese sauce and bake off. at 6 PM we sit down to our Christmas dinner.
Back to relaxing reflecting and here I am. Time to blog! 2019 has been a very busy year and as it comes to an end it is special to remember life is about family and faith. I cannot imagine my life without my relationship Jesus.
Luke 20:07 and she gave birth to her firstborn, a son. She wrapped him in cloths and placed him in a manger, because there was no guest room available for them.
My hope to you is that your Christmas was special as well- Merry Christmas from our family to yours-
Rarely do I think that I cannot manage what I have taken on. I will make statements that God has placed this in front of me. Maybe I am wrong! Maybe I am the one that is running ahead of my God! Sometimes we think we are doing his work and really we are just doing our work. As I take on projects in my life I sometimes realize that I am doing things in complete vain. I have been in a rut for quite sometime. As I say this, people around me would be shocked to here this. But when you work non stop without time off it creates all kind of life issues. No time to work on our family. No time to clean or to enjoy what I am working for. No time to enjoy leisurely time off because I really do not have any! Now with this said do not cry for me.
I am sure that other people manage this well! Maybe because they have managers, housekeepers and personal assistance. I do not have these luxuries. “I Can Do All Things Through Christ Who Strengthens Me”- Philippians 4:13
It is so easy to not see what I have accomplished. However my accomplishments are not mine alone. The remodel at the Market would not have happened without the amazing artist David Petersen who did the mural walls, My amazing husband Bryan who hung barn doors- The art that I choose and the theme of the sugar beet industry that helped build the valley in 1920 Great Western Sugar Company opened in Mitchell, Nebraska with the help of “Beeters” German Russian laborers who were recruited to help educate the farmers here on how to plant, grow and harvest the crops. My fathers family raised beets and helped harvest the beets. My husband’s father worked and retired out of the factory and my husband has been a Mechanic in the factory all of his life.
in 1996 The Mitchell Great Western Sugar closed and Bryan did not take a buy out. He chose to transfer to the Scottsbluff, Nebraska factory. Mitchell, Nebraska just gave up after the factory left and saw people sell their homes for half of what they were worth. They stopped see what they could be. Their downtown has lost businesses and the city has not established policies to over come.
I opened my business in a small town knowing the risks. but the history
Smart growth strategies can help rural communities achieve their goals for growth and development while maintaining their distinctive rural character.
- Planning where development should or should not go can help a rural community encourage growth in town, where businesses can thrive on a walkable main street and families can live close to their daily destinations.
- Policies that protect the rural landscape help preserve open space, protect air and water quality, provide places for recreation, and create tourist attractions that bring investments into the local economy.
- Policies that support walking, biking, and public transit help reduce air pollution from vehicles while saving people money.
No one buys a home to see the value drop. My goal with building a company in a small town is to be proud of the community and what it offers. I love Mitchell! It has been a place that I find to be special. I know our visitors that visit feel it as well. We put on special events that bring people to the Market to celebrate special moments in their lives. The photo is of our grandson Jayson who was so excited to see Santa that he could not resist kissing Santa! Out two year old has been part of the tradition at the Breakfast with Santa. I work hard to promote Mitchell, Nebraska because it is where my heart is!
At the end of the day it is about the love of people! Growing in a rural community to create love your neighbors and work hard to create a future that is more than myself.