It has been tough couple of weeks at the Petersen household. I have been fighting a virus that started out with a stomach ache and then turned into an upper lung infection. I have coughed so hard that my abdominal’s hurt as well as my back. I run a fever and the exhaustion has been over whelming. My poor husband has been down with this crud as well.
As I write this I am aware of how fortunate I am to be able to have modern medicine and knowledge of things that will help me get better. My parents were born in the Great Depression of the 1930’s and a lot of our area never did over come the depression. Modern roads came thru and everyone seemed to go shop in the large discount stores.
Closing a lot of the store fronts and small towns across Nebraska.
Growing up on the farm we ate a lot like my father would have in the Great Depression.
Potatoes and hot dogs or canned milk with beans and dumpling soup. On Sundays once a month we would have fried chicken and mashed potatoes. My dad always insisted that a raw egg be blended into the potatoes. I just learned that this was a depression way to help fill you up. I had never had BBQ food growing up.
I think of the Great Depression and what was happening in this country when Dad was being raised. There was no money. people would take there children to churches and leave them because they could not feed them. Times were tough. Crops were for most part harvested by hand. People would actually steal food out of garbage cans or come into your yard to steal food out of gardens. Men had no way of supporting their families.
It was our Depression that no one called Depression. We saw every prescribed medication advertised to help us deal with what happened. It truly crippled us like the crash of 29. Everything that day changed! Cost of fuel, food and we did not feel safe.
We watched our money become worth a lot less. I was more aware of what we were spending and what it cost. Yesterday marked 18 years and yet I feel a bit depressed today when I think of what happened. it forever changed me.
Starting a new company is never easy. Unless you can be in a great location have a great product and money to finance a venture it is a lot of work! What I envisioned had to change as product line staffing and location had to be considered. We decided to go into a small town for our location because we were looking to manufacture our granola and operate a coffee house. Within 3 months another coffee house opened in the same town in a better location. This would hurt the coffee side of the store. I needed to evaluate what we had to change to grow the businesses. I made mistakes in hiring the wrong people. My daughter was supposed to be involved in the business and this was not happening.
Pop Up Dinner Events
We started to doing foods around the world. Pop Ups in the Evening, This seemed to be helpful to in growing dollars. However these events were very expensive and once costs were taken out this really was not logical.
What had been successful was our Italian Night. I had hired a manger to run the store. She saw my vision but did not like where I was trying to go. Good lady just was not the correct fit for my company. I then went without a manager and hired a barista that was good at what he did but he could not stop talking about his personal business. As an owner I had a vision of what I wanted and yet I could not find the key people to hire that could understand my vision.
Trying to do everything sometimes is the worst thing you can do. In business you need to seek out others who understand your industry. I am always open to learn research and seek out better ways to better my business plan. This past year has been turbulent with a ton of changes coming at me all at once. As I evaluate what I like and what I do not like it is clear. Marketplace & Company is growing! By adding Pesto our evening only Italian scratch kitchen we found our market! People started hearing about this Italian Food Experience and we have been growing!
Our addition of Clove Sage Antiques & Gifts adds a lot to the environment as well as add on sales from the bakery.
We simplified things to include gourmet Italian pastas, sauces, oils and other amazing things from Italy to sell in the gift shop with simple recipe cards from me the chef of Pesto at Marketplace. These amazing baskets allows our customer to ship a gift basket or box to a family or friend anywhere in the US or our team can deliver. This has been a really smart concept. Best simple things make the best food experience.
Coming soon our wine shop that will add even more to offer our consumer. I love food and I love that I could re-evaluate what I needed to do to grow my brand.
I asked you to follow and see where the Good Life For Half grows too. If you would like to send one of these amazing food boxes or baskets you will be able to once our website goes live later this year. Until then you can call 308-424-1055 to order and ship
As long as I can think back, I have had the desire to just create amazing food. The love of great food is all about people. I love when I cook for my family because it is an extension of my love for them. I feel that the love of food & family has helped in my walk with Christ because I have grown in faith of who I am as well as how God is using me in my life.
I have had a real struggle with writing of this blog for several months over my personal life. If you have followed me in the past you have seen me open Marketplace & Company that houses our granola company Granola Box, a coffee house Marketplace Coffee Company and now it also has in house bakery Butter Bakery, a Vintage shop Clove Sage Antiques & Gifts, Pesto our Italian Restaraunt as well as Hello Cookie Company
Why so many shops? Because we are located in a community that has lost its downtown! We are part of a downtown block that holds a plumbling store, the Marketplace & Company, and a hair salon. Across the street there is a clock shop that does not see customers at its location. A American Legion who just celebrated their 100th year with no fan fare and a bar & restaraunt named Reds
Rest of the buildings are since closed with no economic hope of renewal. Yet this is where we decided to lease space for our granola company. the building is nearly 100 years old with amazing orignal tin ceilings and a vibe back to the 60 with painted wood panenling. the bathrooms were probably put in at that times as well. Its orignal life was that of a state of the art pharmacy 100 years ago and would have had a soda fountain.
With a population of 1,300 people the community has not seen growth. Highway 26 goes straight thru this community with not a lot of people getting off the highway to do business downtown. Our orignal thoughts was to produce just granola there. but being new we are stilling finding our Audiance. We wholesale our product. However the goal was to locate Marketplace owners for each section of the market.
As I struggled this first year I tried different things. When we did our grand opening it was apparent that we needed to be vested, I believe that you should be vested in the youth of any community. So we selected the a group of kids that we donated a portion of our proceeds to raising 390.00 for over this past school year. This did not grow a customer base. I was in hopes that we would see students come in after school to do homework and hang our in the coffee house. I feel that seperate shop owners should be my focus. My goal is to lease each section of Marketplace to people who will promote and there skill. So that is what we are doing now. Seeking
I have found my food love with PESTO our Italian Restaraunt. I have been cooking Italian for 35 plus years using heritage recipes that we create at Pesto. The food is real with a growing following. We operate only in the evening at this time making it a speacial place to come for a group. If you do something great people will come. This Audiance is growing. with Wine and beer being added this summer I hope to see this take our average transaction up! Business has changed so much and if I was not able to over come my original plan I would be gone by now.
Are we making my investment back? At this time NO! The business investment was my retirement plus half of my wage that I make. In the past you could just go to a bank and they would set you up with line of credit and loan. I choose to go the seed to ground aproach where we do the work and reap the harvest. Not an easy approach! However it is a worth the journey-
I love Pesto and feel that what and how I cook this amazing simple part of my heritage says a lot about me. I tend to really like authentic foods from the Sicily region. In my restaurant named “Pesto” I celebrate Pesto made from pistachios.
We not only use them in our fresh made pesto. We also use them on top roasted when serve in our vegetable based pesto.
Simple things make things the best.
June 15th is more to each year! As I think of this day it is not a day that we celebrate with a lot of hoopla, going out or even taking a trip. It is a day of remembrance that something very small happened that turned into something really big!
I married my husband on June 15th. We had really nothing. I had some old dishes that had been in a box that I treasured from working for people as a youth in Torrington, Wyoming. Some old photos our bibles and old furniture, old pickup and an old car started our life!
Bryan has been the one constant gift from God. Bryan is been my best friend. Even when we have struggled with our love and allowed others as well as ourselves to fall away at times. June 15th 1984 is a special day when two people became one. Those vows to love and honor has held us together. In 35 years we have seen our young bodies become old, our hair gray, our children grow, our grandchildren have grandchildren.
We have seen our parents pass! Good times and bad we have gotten thru it all. As we had coffee this morning we spoke of thanks to God! We have been blessed to live in the same home we bought 34 years ago. We are blessed to have raised 3 daughters in this home. We have been blessed to have safety that God has provided. We are blessed to be able to wake in a bed and not in a box. We are blessed to have one another as others may not. We are blessed to be able to help others in need and we are blessed because a life that God sewed together stayed together.
A tribute to my best friend! I love you Bryan and I love my Lord who gave us a love that has stood strong. I know we will see more trials and with God in the center of our lives we will stand as one! Happy Anniversary Bryan!
Do you ever notice sometimes when we think things are not going the way we want, we then will concede by accepting what ever the circumstance is? I call this the moment “The Giving In” moments of life. We do this to adjust to what we are not accomplishing!
An example would be life style change that removes specific things out of your diet. You expect that you will just become this thin person over night. You go the scale like it is new toy in the house that you want to play with! Then there is the moment of defeat! The Giving In! The sloughing of the feet as they retreat from the scale who has put your hard work back into perspective!
Recently I have been feeling defeated. Our defeats can tear us down and make us not want to try! At times it becomes easier to accept defeat! As I write this I am dealing with the emotional state of a new business and my expectations. As well the on going life changes that I have had to make for my health. We all have challenges and it is more of how we persevere the storms that we bring on ourselves as well as those that we did not see in a health concern.
The success we will have is in trusting God! When I am in my storms I am not always seeking God. Satin loves to use our events to keep us from our real need. God! As I have said and continue to say! Satin is a deceiver! When we are challenged we are to come to God with our needs. Fasting and praying is something I have never done. I have had profound answers to prayer in my life. Fasting is something I have never done. If any of my readers here have, I would love to here from you. As I write this I am reminded of how Noah must have felt! He must of looked foolish as he was ridiculed over building this huge boat. At times! Noah could have given in to the ridicules! Instead he stayed strong in obedience to God!
Finally, be strong in the Lord and in the strength of his might. Put on the whole armor of God, that you may be able to stand against the schemes of the devil. For we do not wrestle against flesh and blood, but against the rulers, against the authorities, against the cosmic powers over this present darkness, against the spiritual forces of evil in the heavenly places. Therefore take up the whole armor of God, that you may be able to withstand in the evil day, and having done all, to stand firm. Stand therefore, having fastened on the belt of truth, and having put on the breastplate of righteousness, …
Our daughters are gifts to us! Children are sent from God. Not everyone nor do I always remember that they were sent into my life to be life companions and to bring joy along with heart ache. As I write this, I think of mothers & fathers who don’t get to have their children in their lives. Just a year ago a little girl had a seizure while driving. Her car drove off into some sheet grass where it the exhaust started the car on fire. The young driver never awoke from the smoke that then started the car on fire. What a tragic loss.
As I write this I think of young girls who are abducted and murdered. My heart breaks for the Tibbitts family as they deal with the fact that their precious child was murdered.
My heart goes to a scene along side a rushing river as we waited to hear they found my little cousin of 17 years old. She was found 7 miles away tangled in debris of the river. Oh how this little girl was so beautiful. Each of these amazing young women had dreams and so many who loved them. Each situation different but the loss real!
We struggle to understand why these horrible things happen. In my home I have a plaque that states the following “Enjoy life because it has an expiration date!” What a terrible thought and yet it is so true. We need to grab life and not get caught up on not living. unfortunately it is easy to put off life based off of goals.
As I think of the young ladies it hurts to think they did not get to marry, they did not get to have children, they did not get to say good-bye to their families and they left way too soon.
One was taken from a fluke issue, one at the hands of another and one to nature of the water. All still impact and will continue to impact all of us.
our Brittany was beautiful. A petite little girl with the most amazing spirit who had gone to France with her mother and French Club that summer. She would have been a senior.
Molly I can only imagine was excited about her education to be a physiologist as she would have been a junior in College.
Liliana was an athlete who spent her last summer as a guard at the local swimming pool. The little kids loved her. She would have been a senior in high school.
Taken to soon. A tribute to each of these amazing young women who are sorely missed today and always
Psalm 116:15 15Precious in the sight of the LORD is the death of his faithful servants.
Psalm 23:1-6 1A psalm of David. The LORD is my shepherd, I lack nothing. 2He makes me lie down in green pastures, he leads me beside quiet waters, 3he refreshes my soul. He guides me along the right paths for his name’s sake. 4Even though I walk through the darkest valley, I will fear no evil, for you are with me; your rod and your staff, they comfort me. 5You prepare a table before me in the presence of my enemies. You anoint my head with oil; my cup overflows. 6Surely your goodness and love will follow me all the days of my life, and I will dwell in the house of the LORD forever.
Our hearts still beat, our eyes still fill with tears, our minds still question why? Our hearts still miss! May God comfort us in our losses and fill us with the loving memories of those who are missing taken too soon.